The designation absorption strategy (English skimming pricing) has its origin in the English term "„skimming "“, which tax away meant. Therefore the absorption strategy is brought more frequently also with the term "“absorption price"” in connection.

The price for a product is first highly set and corrected downward with increasing market exploitation. By the high entrance price ith D becomes. R. smaller sales volumes obtains, but at the same time also relatively high amounts covered per piece realizes. A goal of the absorption strategy is ready it, at customers, is for a new product a high price to be paid, these "„to also tax away "“.

The absorption strategy is recommended particularly if it concerns with the new products genuine innovations, which due to its newness are strongly inquired.

There is the danger that due to the high price, and the associated attractive piece gain, competitors become active as latecomers. Due to this danger the market entrance barriers for the competitors must be increased. The market entrance barriers of the competitors can be strengthened for example by their own know-how projection/lead and an expansion of own market power.

The opposite to the absorption strategy is the penetration strategy.

Absorption strategy in most recent time also attempted frauds at money automats are named, with which by attachments the card readers of the automats (map introduction) are manipulated. The data of the bank card of the customer are secretly copied and stored thereby. Frequently nearly unnoticed a mini camera is attached, which additionally typing the pin (secret number) documents. With the help of the copied magnetic stripe data and the photographed pin input a map dupe can be made in such a way and be taken off thus abroad European abusively under high criminal energy. In Germany however "“white map blanks"” are recognized of money automats as falsifications. Therefore the gangs, which try to operate professional absorption strategy, originate usually from Eastern Europe.

Against absorption attempts there are today different methods of ATM machine manufacturers and independent offerers. The methods against the absorption strategy are called "“Antiskimming"”.

See also

• Polypol
• Price paragraph function

Articles in category "Absorption strategy"

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