Acceptance management is a term from the marketing and management and designates with existing customer needs and - wish agreeing development of a product or a service.

It concerns particularly the control mechanisms for this form of the product development. A product is developed on the basis genuine needs of the customers and examined in iterative stages or project phases and brought for ready for the market ones.

The acceptance management as part of an customer-oriented product development is based on three columns:

• The products, and/or concepts make experiencing bar
• Evaluation of the acceptance with market study equipments like e.g. customer opinion polls
• Integration of the processes into the expirations of decision

DART (dynamic Acceptancemodel for RH-Evaluating Technologies) is one national and internationally spread methodology for acceptance measurement.

Literature

• Dr. Jens military man: '' Situation-dependent one mobile services '', Wiku publishing house, 2004, ISBN 3-86553-125-3

Articles in category "Acceptance management"

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