Acura is a label name, which is used since 1986 by the car manufacturers Honda in North America and Hong Kong for luxury automobiles. The vehicle pallet consists to be changed of hone since models, those by Badge engineering and technical like optical revaluation and models, which are developed particularly for the mark Acura and marketed only under this label.

Similarly as its Japanese competitor Toyota and Nissan (with their luxury folders Lexus and Infiniti), tries Honda in this way to participate at the net yield-strong market for luxury vehicles. A goal of this strategy is it to use technical resources of the nut/mother mark economically to arrange for the customer the impression however at the same time that it concerns its own mark, which does not have any purchase to the favorable models of the nut/mother mark. For this reason the sales rooms are also often spatially separate.

This strategy differs fundamentally from that of the European offerers from hochpreisigen vehicles. Thus for example the manufacturer Volkswagen trusts in the fact that the image of its luxury models Phaeton and Touareg radiates in its inexpensive models and thus positive effects on their sales has.

Models

• MDX
• NSX
• RL
• RSX
• Tl
• TSX
• EL (only in Canada available)

Related links

• US-American web page of Acura
• Acura Zine: English-language side over Acura
• Acura of pictures

Articles in category "Acura"

We found here 27 articles.

Related Websites

We found here 6 related websites.

• 2006 Acura TL - Accelerated Innovation
  The Official Site of the 2006 Acura TL. Build and price a new TL, read reviews, and see what happens when you combine premium styling with a 258-hp, ...


• Acura
  Company site provides information, photos and specifications on all models.


• Acura - Wikipedia, the free encyclopedia
  With the Acura brand, Honda is credited with being the first to tap into a ... Automotive journalists were impressed particularly by the Acura Legend. ...


• Honda Canada
  Honda Canada to build new engine plant in Alliston Ontario. Third Canadian plant supports future growth and North American expansion; Advancements in fuel ...


• Honda Canada
  Official site provides details on automotive, engine, watercraft, and motorcycle divisions. Includes...


• Honda-Acura.net
  Discussion forum for all models. Registration is required.