Ad Impressions (or Views) in the marketing jargon particular of calls of means of publicity on a Ad server are called.

The number of the calls of individual means of publicity is usually logged with AdServern. On the one hand - became and above all - the account is computed by on-line advertisement in many cases after thousand-contact price. On the other hand the number of the Ad Impressions is an important indicator, over which in connection with further power ratings (Klicks and clicking rate, Leads, Sales and Orders) Conversion conditions can be determined later, in order the efficiency of individual means of publicity and medium channels to judge and if necessary to optimize be able.

Often is however also desirable for the recruit-rubbing to let deliver means of publicity with low Conversion rates. That is above all the case if a high Branding effect is to be obtained, and the remuneration of the advertising channels on basis of Klicks, Leads, Sales or Orders takes place.

Articles in category "Ad Impression"

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