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Adhesive tape is a label name of the Beiersdorf Co. AG, which manufactures the tapes of the same name. The term adhesive tape found entrance into the Umgangssparche and frequently designation any transparent tape.

History

Who required 1896 at the counter for adhesive tapes, a tape, but a tooth paste did not get. Because adhesive tape was the label name for the patent tube of the tooth paste Pebeco. The tube business did not run however very successfully and in such a way ignored 1926 the label name to the Beiersdorf Co. AG. This assigned the label names to a again developed product: a new Tauchmasse to over skins of Wurstwaren. Also the Wurstpelle adhesive tape did not become a success. The name adhesive tape is developed a luggage word, from the names of the secretary at that time Elsa Tesmer, which worked until 1908 at Beiersdorf Co.

1935 did not develop the Beiersdorf Co. AG for the first time a transparent adhesive film, which arrived to Beiersdorf Co. india rubber adhesive film first under the name "„" into the trade, however particularly well sold themselves. The Beiersdorf Co. coworker Hugo Kirchberg came therefore on the idea to baptize the product on the name adhesive tape. In a letter from 1936 Kirchberg speaks for the first time of the adhesive tape adhesive film. But the findige buyer had further ingenious marketing ideas. In order to be able to offer to the consumers a practical processing assistance, it developed the practical table unwind stand, which is located also today still in only easily further developed form on nearly each desk. With advertising slogans, which met the spirit of the time, it led product and name to an unparalleled success.

The introduction of adhesive tapes as roof name for all produced tapes of Beiersdorf Co. meant the break-through starting from 1941 as branded article. Altogether there are today approximately 6,500 different adhesive tape products for industrial customers and final consumers. 2001 were expenditure-created the adhesive tapes AG as independent enterprise from the Beiersdorf Co. AG. The annual turnover was 2004 with 706 millions euro and to 70% with special self adhesive system approaches for the pressure, paper, electronics and the automobile industry was obtained. For final consumers the adhesive tapes offer AG in consumer, drugstore and building markets as well as in the office and stationery trade solutions for creative arranging.

To Austria the company Beiersdorf of the former manufacturer transferred the mark TIXO, which is everywhere used designation like it in Austria for an adhesive strip. However by Beiersdorf Co. the label name Tixo was replaced by adhesive tapes. Tixo remained however as synonym in the colloquial language for the tape.

adhesive tape AG

The adhesive tapes AG is a 100 percent daughter of the Beiersdorf Co. AG. 1993 were the company in a crisis. By innovations lacking only 9.5% of the conversion fell on new products. In the year 2004 this value amounted to 43%. The conversion amounted to 2004 "€ 706 millions the executive committees is Dr. Bernhard and Dieter Steinmeyer.

Adhesive tape as data memories

Storage medium adhesive tape ROM

The two physicists Dr. Steffen Noehte and the diploma and at that time Matthias Gerspach found Mannheim out in March 1998 at the university briefly before a CeBIT presentation coincidentally that Tesa film can be used also as data memories. A first promotion experienced the researcher duo by the former SAP member of the board Klaus Tschira in its European Media Laboratory (EML). In December 2001 the researchers created the adhesive tapes scribos GmbH in Heidelberg as well as that Hamburg one adhesive tape AG, which took part with 75%. There the team could develop this future idea further now also with its own laboratory. First one concentrated on a system for product pursuit and for the falsification protection of branded articles. The so-called "“adhesive tape Holospot system"” is in the meantime since 2003 on the market. The actual research project of the adhesive tapes scribos GmbH of the adhesive tapes ROM was successfully locked in the year 2004. This new, particularly durable storage medium is with three layers of a special polymer film tapes. Whereupon information from the extent of a DVD can be stored with a laser. The data durability becomes estimated on thirty years. The range of application of the adhesive tapes ROM extends from texts over pictures up to motion picture films. But these applications completely depend on the demand of the hardware manufacturers.

Falsification safety device by miniature Hologramme

Principal item of the adhesive tape Holospot technology is a small label from a special polymer material, on which an only 1 mm is large data field. Whereupon information can be stored such as pictures, Logos or texts to the extent of 1 KB. The information can be when desired also coded in the form of micro writing or at the computer produced, digital Hologrammen, be falsification safe put down on the Holospot. The information can be selected, depending upon safety stage desired, with a simple magnifying glass or by authorized persons with similar or digital readers. The new technology makes possible the individual marking of each individual product and thus its authentication or backtracing.

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