In the medium landscape is an advertisement (frz. Announcement) an announcement in a newspaper or a magazine, in addition, in the Internet as on-line advertisement. It is called also advertisement or classified advertisement.

An advertisement orders someone with a print medium, around e.g. something:

• to communicate
• to announce
• to sell
• to search

For contents in each case the orderer of these advertisements is responsible, since they do not fall into the editorial part of a print medium. In own advertisement pages are usually printed. The editorship can reject a publication, if the text is law adverse or for publication contradicts the own rules (e.g. weapons, erotism etc.). To pay they are also from the orderer. Advertisements usually constitute a large part of the total financing of a newspaper.

There are also own indicator newspapers, which finance themselves only from the sales of the newspaper and commercial announcements. Private announcements are free. These newspapers are called in Germany offer sheets.

In order to have as readers a better overview in an advertising space of a newspaper, the advertisements are usually thematically summarized, like real estates, job search, motor vehicle on and sales. There are the advertisements as normal text lines or as graphically arranged layouts.

Enterprises are increasingly interested in the measurement the success of a Werbekampagne. In addition more or less sophisticated, usually however quantitative serves, Werbeerfolgskontrolle.

Trivia

On 19 July 1695 the first marriage advertisement printed in a newspaper appeared in England. Their wording was: "“A Gentleman, which says of itself, it is very wealthy, looks for as a wife a young lady, whose fortune amounts to 3000 Pound; or more."”

See also

• List of the abbreviations (housing announcements)

Related links

Poenix.de free classified advertisements

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