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Advertising media are media, which transport advertisement, i.e. means of publicity or other advertising contents like e.g. Firmenlogos.

These are printed media (newspaper, magazine, book, also its Schutzumschlag), mass media such as sound broadcasting, television and Internet, Ambient Media such as free postcards and Pizzboxx as well as public media: Advertising pillar, poster wall, stadium gang, means of transport and giant poster.

Besides numerous objects of the Bierglas over ball-point pens up to the key trailer function as advertising media, particularly in their characteristic as Werbegeschenk.

The selection of the advertising medium is in practice substantially from the means of publicity, which contents of the advertisement determine and from the too umwerbenden target group, likewise from the desired range of the message.


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