Advertising music is a means of publicity of market communication marketing in the management economics and serves for it, the recipient (target group) with a product to indentifizieren an achievement of the recruit-rubbing and to differentiate these between otherwise same products. It is to connect the image of a mark with a feeling and to improve/strengthen so the connection to the applied product. In addition it is to make the advertisement more pleasant. Advertising music is in the meantime own kind of musical Kompositioin and for mark manufacturers, advertising agencies or bell clay/tone offerers is composed.

Advertising music is differentiated into the following forms:

• Mood music (music bed)
• musical short motive, fire Music
• sung Slogan (Jingle), sound Logo, audio CI, Acoustic DEVICE

Music in advertisement serves for thus to the product differentiation as well as reinforcement of the memories and impressions. Both criteria can be achieved in music by the following functions:

• the attention is excited and the memory achievement is increased
• a positive tendency develops
• the listener is shifted mental-emotional e.g. into his childhood or the vacation
• by the music the listener associates an emotion with the applied product
• the product and/or the effect of the product is emotional expressed
• the music serves better recognizing of a Slogans/a product name.

In order to save license costs, frequently sound alikes so mentioned assigned, thus Songs, which composes in such a way, written the text and produced are that they sound like well-known hits or Kultsongs. This "“sound alikes"” (in some connections also "“RH-composition"” mentioned) are however in the legal sense independent, original compositions. The modifications in the melody and in the text are often minimal. The production of Musiken for e.g. TV-Spots is partly extremely and with best musicians/singers, Arrangeuren, producers and Top Studios is often accomplished.

See also

• AIDA (marketing)
• Audio Logo
• German advertising advice
• Branded article
• Public work
• Suggestion
• Advertising photography
• Advertising concept
• Advertising spot
• Werbespot production costs

Articles in category "Advertising music"

We found here 25 articles.

Related Websites

We found here 3 related websites.

• Adtunes.com > Find Music from TV Commercials, Film Trailer Music ...
  Adtunes.com : the source for information on advertising music used in television commercials, movie trailers, and more.


• Commercial Breaks and Beats :: The UK TV Advert Music Database
  The UK Television Advert Music Database. Comprehensive online directory of television advertisement...


• Music in Advertising: An Analytic Paradigm
  Text for an article entitled Music in Advertising: An Analytic Paradigm.