Advertising novelties are goods, which give away companies for advertising purposes at customers and prospective customers. Widespread classical advertising novelties are calendars, ball-point pens and lighters. The market is enormous and reaches from cheap strewing articles in the lower price segment up to high-quality branded articles.

Production

An advertising novelty is usually provided with a Claim or a Logo contrary to a premium. Advertising mounting is differently applied depending upon material. With plastic usually a Tampondruck or a screen printing is applied, etched in on a metal surface the motive usually with a laser burned out (laser engraving) or on chemical way.

A range important for large-scale enterprises and fastidious creative agencies is fair the individual special production of advertising novelties, to the CI/CD [Corporate Identity/Corporate Design]] and often particularly for special campaigns by means of publicity agencies will be conceived, arranged and produced. To the CI also the accurate rendition of the firm colors on that belongs to respective means of publicity.

For orders starting from 5000 euro the direct import made of China or the Far East is worthwhile itself, most surely over a specialized agency with a representative locally.

Advertising effect

During the evaluation of the advertising effect it depends to find measurable criteria. Example: Who comes at the exhibition booth with more prospective customers into the discussion, because he has a pfiffigen advertising novelty. The Werbeerfolg is however not so simply measurable only too often. Therefore studies of advertising novelty offerers are critical there methodically often insufficient of appreciating.

Fiscal aspects

The border of the fiscal removability of advertising novelties is at present with 35 euro per year and receiver (conditions 2004) for net purchase price of the article and if necessary to advertising print and Umverpackung, however without possible dispatch and packing costs. Advertising novelties with high order cannot be set off therefore as operating expenditure. Advertising novelty receivers must be held in a list and in particular in the bookkeeping, in order to make control possible of the 35-Euro-Grenze. The namentliche obligation to accounting is void for very worth-small advertising novelties, like the classical strewing articles specified above such as ball-point pens. Advertising novelties, which are offered like a premium as addition, are not affected by the 35 euro-border (e.g. Wheat beer glass set in the beer box).

Related links

Federal association of the means of publicity advisors and - wholesale dealers e.V

See also

• Gimmick
• Advertising medium

Articles in category "Advertising novelty"

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