Advertising photography is the range of the photography, within which the pictures for the advertisement are manufactured.

Clients are usually advertising agencies.

Distinctive between directions such as Food (food), and Non Food, Fashion (mode), car and wider ranges.

The pictures of the advertising photography are to request and leave to the consumption products particularly splendourful, mysteriously, styleful work. A goal is the attention of the potential customer. Goods and products at large financial expenditure are produced by special locations, light setting, picture design, special optics and other means. Within the Food range about partly ungeniessbare spare substances are used, which look "“more genuine"” still and appetite-energizing than the original food. Food is sprayed also frequently with water, in order to look fresh. In addition, Models are used, in order to recruit for products.

The advertising photography can be understood partly also as art trend, which takes up pictorial traditions for instance the quiet life. Also techniques of the psychology of selling are used (see also manipulation, propaganda).

Usual also techniques of the picture manipulation (Photoshop) are, with which removes unwanted picture parts, or several pictures to a new to be composed.

Nowadays increasingly the digital photography is used.

The products of the advertising photography appear then in the mass media (press), in catalogs, in addition, in the public area (posters, external advertisement), and in the Internet.

The training takes place via photo teachings with appropriate photographers or a study at a professional school.

History

Famous advertising photographers are or were Charles Wilp, pure-hard wolf, harsh ride or Bert star.

Photographies were disputed in Werbekampagnen as in from Benetton of the photographer Oliviero Toscani, which showed AIDS patient or the blood-soaked shirt of a killed soldier e.g. dying, according to data of Benetton, in order to make attentive this way on their misery.

See also

• Campaign, mode photography, photo Design, Tabletop photography, product photography, communication Design, desire, Konsumgesellschaft

Related links

Advertising photographer with BERUFEnet

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