With an advertising post office test the effect of a means of publicity is determined.

Methods

For the measurement of the memory effect of means of publicity are used:

Recognition - test (recognizing)

A Recognition - test examines and analyzes the degree of recognizing, e.g. certain announcements within a magazine or an advertising spot after repeated radiant emittance.

Recall - test (memory)

The Recall - test uses two procedures, in order to test whether the persons remember certain advertising messages. Are used in such a way specified unaided recall and aided recall.

unaided recall

no supply of memory assistance, i.e. the goal person are to describe details of an announcement

aided recall

with (e.g. Label name list) is to become lively the memory.

Articles in category "Advertising post office test"

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