Advertising spot designates a film, with which on the television for a commodity or a service one recruits.

One differentiates between the "“classical"” advertising spots and "“DRTV Spots"”. Classical Spots praises a product on, serves however primarily the image advertisement for the product, not the direct sales. With DRTV Spots (short for "“Direct Response Television"”) there is always the possibility of ordering over a faded in telephone number or Internet address the applied product immediately. After the German advertising guidelines classical and DRTV Spots may be maximally 89 seconds long. Longer commercials are considered than continuous commercials or Infomercials and must be characterized at their entire run time than advertising or sales transmission. In Germany the following regulations apply:

• Maximally 12 minutes (= 20%) Spotwerbung per hour (already one loosened - generally there is no restriction of this kind more)
• Maximally 15% Spotwerbung per day
• Maximally 20% Spotwerbung + DRTV Spots per day
• Maximally 3 hours of Infomercials per day

See also: Advertisement, broadcast advertising, Specspot, Werbespot production costs, Storyboard

It is important that it a difference between TV advertisement with that publicly - gives legal and private ones.

Advertising guidelines that publicly - legal (only first and Second Channel of German Television - all other (BR, HR, WDR, ARTE etc.) NO advertisement) 20 minutes daily - not after 20 o'clock - not at sunning and holidays

Advertising guidelines of the Privaten12 minutes advertising time in the hour--> further guidelines for private ones in the broadcast state contract starting from paragraph 44

Related links

• Collection of funny advertising spots in the Internet

Articles in category "Advertising spot"

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