AIDA is an advertising effect model. It was described 1898 by E. pc. Elmo Lewis. AIDA stands as stage model for four phases, which the customer goes through and which in the long run to the purchase decision at the customer lead.

1. Attention - which attention of the customer excited.
2. Interest - it is interested in the product.
3. The Irish - the desire for the product is waked.
4. Action - the customer buys the product.

All four phases are to be recognized equally importantly and partly in Werbestrategien.

The stage model AIDA stands in the criticism. In particular the strict succession of the individual stages is doubted.

In practice the AIDA model is suitable however very well, in order to examine check list-moderately the psychological structure of an advertising measure. So individual aspects of the advertising measure can be improved: if the advertisement is only attention-strongly (A-ttention), interesting, but the aspect of desire is missing, can be optimized here purposefully.

AIDA+C: "“C"” means "“conviction"” (conviction). The customer must be convinced of the product or the service only, in order to die the purchase. This model is well-known alternatively also under AIDA+S for "“satisfaction"” with same meaning.

See also

• Psychology of selling
• Telephone sales
• Sales
• Argument

Related links

• Criticism at the old AIDA model

Articles in category "AIDA (marketing)"

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