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Amstel is a beer mark of the Amstel brewery (Amstelbrouwerij), which was brewed for the first time to the Mauritskade in Amsterdam (the Netherlands).

History

The brewery was created 1870 in Amsterdam and designated after the river Amstel, whose water served first for the cooling. 1872 brewed the Amstel brewery already annually 10.000hektoliter Pils. For the storage of the beer in the winter ice from the Grachten in special double-walled cellars was kept. Originally the beer was drunk particularly in Amsterdam. Starting from 1883 in addition, to Great Britain and Indonesia exports.

Organization

The Bavarian Bierbrauerei Amstel, became 1992 of the company De Pesters, Kooy EN CO. as corporation based. 1915 were verzwanzigfacht the production of Amstel and 1926 controlled Amstel a third of the Netherlands beer export. 1941 took over Amstel, together with Heineken the capital of the Amsterdammer brewery Van Vollenhvens bierbrouwerij, who was closed 1961.

Foreign country

1954 built a brewery in Surinam for Amstel. Some years later was Amstel the first Netherlands Brauerie the beer in doses export. Too this time amounted to the total export of Amstelbier 101,000 more hektoliter. 1958 produced a subsidiary of Amstel their first beer in Jordanian ones. 1960 were opened the third daughter by Amstel - the antillianische brewery on Later Amstel under license of the Almaza brewery took up two years in Lebanon production. one began 1963 with two new breweries, one in Puerto Rico and one in Greece

Heineken

1968 were taken over Amstel by its competitor Heineken. 1980 were closed the Amstelbrauerei in Amsterdam and production in Zoeterwoude was resumed. The building to the Mauritskade was torn off. Only the former building of the administration remained and is in the meantime part of the Hogeschool van Amsterdam. The organization of the front was implemented by the Netherlands sculptor Gerarda Rueter.

Other

Amstel is among other things sponsor of the pro route wheel running Amstel gold Race.

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