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Economical goals are (predominantly) quantitative goal sizes, whose reaching are to secure the existence, the function and competitive ability of an enterprise.

Principal purpose

In foremost place thereby the profit and the liquidity stand, since these are generally regarded as a compelling condition for the existence of business enterprises.

further economical goals

  • financialeconomical goals (e.g. Profitability, own capital funds profitability, total capital profitability)
  • social goals (e.g. Coworker satisfaction, creation of new jobs)
  • ecological goals (e.g. Environmental protection)
  • Marketing goals (e.g. Prestige, growth)

see also company target


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