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Terms itself badly from each other defined. Is there no German translation for two the Star 17:06, 21. May 2006 (CEST)

An advertisement is a part of the procedure for the assignment of orders in the competition. To submit requested by it potential Bieter an offer. Further forms of the competition-based pricing are auctions.

Advertisement rules for public clients

To advertisements of public clients (among other things federation, country and municipalities) special regulations apply due to the assignment right. The procedure is regulated in Germany in

  • the assignment and contract order for building works and supplies (VOB),
  • the contracting regulation for achievements (VOLUME) and
  • the contracting regulation for freelance achievements (VOF).

see also: Request for information, Bietungsgarantie

The publication of public advertisements is not uniformly regulated in Germany and many other europischen states. The federation does not publish advertisements of federal mechanisms on the advertisement portal of the federation, some Lands of the Federal Republic publishes advertisement (office) sheets, which are partially also electronically available, other Lands of the Federal Republic has a central advertisement publication. Above the European Union-legally fixed threshold values advertisements in the European office for advertisement (Supplement S/TED) must be published, which is however often ignored. Below the threshold values the countries specify publication practice. Many advertisements are published simply in regional or local daily papers or gemeindlichen Officials Journal. Therefore there is also no advertisement platform, which publishes ALL German advertisements.

Not in-House-assignment and/or in-House-business is subject to the advertisement obligation.

Order auctions within the private sector

In the private sector to the regulations of the assignment right bound is not increasing will take place advertisements in the form of mostly Internet-based order auction. Itself at present a still developing field, which develops only for approximately 2003.


Articles in category "Advertisement"

We found here 172 articles.

A

» Advertisement
» Advertising spot
» Advertising language
» Ad writer
» Advertising medium

B

» Broadcast advertising
» Briefing
» Banner exchange
» Bavarian cross
» BBDO

C

» Central association of the German advertising economy
» Cigarette picture
» City furniture
» Create-live Communication Group
» Campaign

D

» Disturber (advertisement)
» Direct advertising
» DoubleClick
» DEWAG
» David Ogilvy

E

» Enamel sign
» Endorsement
» English language in the advertisement
» E.M.A. NORTH-RHINE/WESTPHALIA
» External advertisement

F

» Folder (advertisement)
» Free Internet advertisement
» Flyer (advertisement)
» Frequency Atlas
» Fire Flooding

G

» Giant poster
» Graduation vehicle
» Gr Euringer
» Gewista
» G-value

H

» Hearing mark
» HB male
» Hans Domizlaff
» Henry Kornhauser
» Holger young

I

» Internet advertisement
» Image film
» Impulse goods
» Infomercial
» Ingame advertisement

J

» Jn Scholz
» Jean Remy of matte
» Joe Camel
» Job printing

K

» Keyword advertising

L

» Leuchtreklame
» Like Ice in The Sunshine
» Luftwerbung
» Largely Rating POINT
» Largely Income

M

» Means of publicity
» Means of transport advertisement
» Mediawerbung
» Mailfooter
» Media analysis

N

» Nielsen Ratings
» Nielsengebiete

O

» Ogilvy & Mather Germany
» Opt in
» Opt Out
» On-line PR

P

» Publicity expenses subsidy
» Pure draughtsman
» Product photography
» Promoter
» Pixel banner

Q

» Queue oil

R

» Robert T-Online
» Radio advertising
» Range (media)

S

» Showcase
» Star (The Hire)
» Strewing advertisement
» Styleguide
» Slogan

T

» Testimonial
» Thousand-contact price
» Telephone advertisement
» Tarpaulin (cover)
» Television commercial

U

» Unterschwellige advertisement

W

» Werbespot production costs
» Werbeerfolgskontrolle
» Werbefigur
» Werbegeschenk
» Werbekampagne

V

» Vampir effect
» Villarriba and Villabajo
» Virgin (Typografie)

Y

» Young of matte
» You are Germany

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