Badge engineering is a term, which finds main in the automobile and electrical industry and in the foodstuffs sector application. The term originating from the English describes the fact that the engineer achievement refers only to the mark emblem ("“badge"”). With the Badge engineering is offered a same or similar product under different label names. The individual marks can in such a way expand with small cost their product range. Indeed often only minimum changes and optical retouchings are made in the product.

Automotive manufacture

Particularly with British manufacturers the Badge engineering has a long tradition. The large concerns BMC and Rootes understood it to sell the same vehicles provided with minimum changes under different names. Most well-known example here might be Jaguar and Daimler, as well as Rolls-Royces and Bentley. With large international vehicle manufacturers like the American general engine company belongs to Badge engineering to the product concept: Vauxhall and OPELs bring identical vehicles due to the similar customer needs in Europe with right/left-hand steering on the market. The OPEL cadet E, the z. Time von Daewoo is again presented, is also an example of whereby Daewoo does not belong to GM.

The fact that Badge engineering does not have to be limited to individual marks of a company proves for example from each other the independent manufacturers Volkswagen and Ford with their identically constructed models Sharan and Galaxy.

Articles in category "Badge engineering"

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• Badge engineering - Wikipedia, the free encyclopedia
  However Lexus has been so successful as a prestige badge engineering exercise that Toyota are now marketing the brand in their native Japan. ...


• Badge engineering - Wikipedia, the free encyclopedia
  However Lexus has been so successful as a prestige badge engineering exercise that Toyota are now marketing the brand in their native Japan. ...


• Badge Engineering | A cynical look at automotive design
  Welcome to Badge Engineering, a look at the pragmatic, synergistic side of automotive design. I'll try not to be too cynical ;) ...


• badge engineering: Information From Answers.com
  badge engineering Badge engineering is a term that describes the rebadging of one model of car as another.


• Dictionary of Automotive Terms Abbreviations
  badge engineering:: When a manufacturer sells two identical vehicles but the model names are different, he is badge engineering. For example, General Motors ...


• Dictionary of Automotive Terms Abbreviations
  badge engineering:: When a manufacturer sells two identical vehicles but the ... badging:: The tendency of a manufacturer to engage in badge engineering ...