Cash Cow (English money cow) one calls in the marketing and management an established product, annually high, stable and thus calculable profits throws off ("“self runners"”).

The cash Cow must be promotet or developed further no longer but milked only. Usually with cash Cows the development of new products is financed.

This term is particularly used in BCG stencils. See also with product life cycle.

Articles in category "Cash Cow"

We found here 28 articles.

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• BCG matrix explained
  frequently roughly in balance on net cash flow. However if needed any attempt should be made to hold share, because the rewards will be a cash cow if market ...


• Cash Cow
  Investopedia.com - The Investing Education Site. Includes the most comprehensive investing dictionary on the web as well as articles and tutorials on nearly ...


• Cash cow - Wikipedia, the free encyclopedia
  In business, a cash cow is a product or a business unit that generates unusually ... This profit far exceeds the amount necessary to maintain the cash cow ...


• Microsoft's Sacred Cash Cow (Seattle Weekly)
  A former Microsoftie says addiction to Windows revenue, mediocre products, and missed opportunities could doom Seattle's most successful company.