Channel of distribution (also paragraph channel, selling way) describes the chain of the organizations, over which goods and/or services from the producer to the consumer arrive.

Indirect paragraph

The product goes through one or more stages up to the final consumer. Usually the distribution is made by marketing machineries, the wholesale and the retail trade. Examples are:

• Commercial agent,
• Wholesale (Binnengrosshandel, external wholesale)
• Retail trade (shop retail trade,
• Versandhandel, ambulatory trade

Direct paragraph

Rationalization measures and Preisdruck lead to the fact that ever more producer directly the consumer contact. It is to be foreseen that the marketing opportunities via Internet this trend, above all also in the international sales field, to strengthen and support. Some examples of direct channels of distribution are:

• Sales agencies, travelers
• Direct sales: in the factory, off yard sales
• Network marketing, E-Commerce

Articles in category "Channel of distribution"

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Related Websites

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• Channel and Distribution Tactics
  A channel of distribution comprises a set of institutions which perform all of the activities ... Bucklin - Theory of Distribution Channel Structure (1966) ...


• Distribution (business) - Wikipedia, the free encyclopedia
  The two-step channel of distribution is for the producers to give the retail small ... Distribution channels may not be restricted to physical products. ...


• Place (Marketing Mix)
  Bucklin - Theory of Distribution Channel Structure (1966) ... Place is also known as channel, distribution, or intermediary. It is the mechanism through ...