Coca-Cola is as registered trade marks registered the name for koffein and char-acid refreshment beverage. It is those world-wide first and turnover-strongest Cola mark. Owner is The Coca-Cola company from Atlanta in the USA, the largest soft drink manufacturer world-wide.

"„Coca-Cola "“- signature is one of the most well-known emblems of the world and icon of the western life-style.

History

The beginning under Pemberton

became Coca-Cola von John Stith Pemberton. The war veteran and Pharmazeut from Atlanta brewed a syrup with wine, Damiana and an excerpt from the sheets of the Kokapflanze as means against tiredness, headache and depressions, which he called Pemberton's French Wine Coca. Model for this was the popular Vin Mariani. Its goal was it to find by the contained cocaine a replacement for, but with side effects the afflicted Morphium liked at that time. After on 25 November 1885 Atlanta and Fulton County had decided to introduce the Prohibition by way of trial on 1 July 1886 for two years Pemberton was forced to take and Coca-Cola in such a way invent the wine from the beverage.

With soda water the syrup was mixed for the first time to 8. May 1886 as beverage in Jacob's Pharmacy in Atlanta for 5 cent per glass sells. It did not become at that time as refreshment beverage, but when medicine sells. In pharmacies and the soda bars liked at that time driven out, sold one at the beginning daily on the average only 13 glasses.

The ascent under Candler

Pemberton, probably in order money for its Morphiumsucht too constituted, had sold itself the prescription and the rights at Coca-Cola, provided after several erring and probably also to frauds several times on 30 August 1888, briefly after the death of the inventor, the pharmacy wholesale dealer ASP Griggs Candler the legal majority at the mark. Altogether it had paid $2,300 for the entire rights. 1892 it created The Coca-Cola company. Let Candler Coca-Cola than mark one year later protect and marketed already its product 1895 in the entire USA and since 1896 also abroad neighbouring. One its partner was franc M. Robinson, Pembertons accountant, who sent later Candler only the prescription from disappointment over it, from Pemberton with the sales of the Coca Cola rights to have been turned into, and the production and above all advertisement of Coca-Cola organized. Since in the USA into ever more Federal States the Prohibition applied, Coca-Cola did not have it heavily to become generally accepted with its selling price of nickel (5 cent) as "„spare drug "“.

After since center of the decade Coca-Cola was filled up already isolated using the syrup in bottles, the business thereby came only 1899, to the introduction of Kronkorken, correctly in full swing. In the acceptance, Coca-Cola is mainly intended the rights for soda bars, delivered Candler for filling practically to the zero tariff at Franklin Thomas and Joseph Brown Whitehead. These based Coca-Cola Bottling CO. and soon the entire United States supplied. Coca-Cola was drunk soon no longer only by the urbanen Oberschicht in soda bars, but above all also by the and black one.

Social success under Woodruff

In January 1916 ASP transferred the guidance of the business to Candler to its son Howard. At Christmas of the yearly bequeathed ASP Candler its related its 90 % of the voters shares up to seven pieces. However already 1919 continued to sell Howard Candler behind the back of the father the Coca Cola company to a consortium around Ernest Woodruff and Eugene Stetson for 25 millions $.

1923 began Robert W. Woodruff, the son of Ernest Woodruff, its job as a new president of the Coca Cola company. Under its guidance the company and its Coca-Cola should become that, which the journalist William all White should call later "„the sublimated nature America "“. Its goal was it that Coca-Cola could be removed never more than "„an arm length from the desire "“to spread and it world-wide for which 1926 created the Foreign Sales department - late The Coca-Cola export corporation -.

During the Second World War in the USA sugar was rationed. Nevertheless the boss at that time Robert Woodruff for each soldier promised a Coke for 5 Ct. that was at the beginning of a close relationship between the military and Coca-Cola company. Thus in the future on instruction of the American general Eisenhower ("„Eisenhower Cable "“) were established 64 racking plants in overseas and 248 Coca Cola employees were turned off, those, without they must have served, were appointed officers, in order to guarantee the supply of Coca-Cola, which were considered as backbone of the moral of the soldiers. These employees had rank one "„Technical Officers "“, a term, which was created for tank technicians. Thus it came that in the war three Coca Cola technicians died, their airplane was also shot probably there. For the military one filled up Coca-Cola 1950 also for the first time in doses.

Financial success under Goizueta

August 1980 became Roberto Crispulo Goizueta president of the Coca Cola company. Under it - in the meantime chairmen of the board - and the president at that time Don Keough were introduced 1982 Diet Coke, which turned out as giant success. 1985 changed Coca-Cola its prescription and offered the product under the name new Coke in the USA. After substantial protests of the consumers the old prescription under the name Coca-Cola Classic was again introduced however shortly thereafter.

Coca-Cola is today allegedly the world-wide most well-known mark - thus it might be also at the mark value because of the point. Coca-Cola is alike the secondarymost well-known word in the world, behind OK ONE. The mark value alone the name Coca-Cola amounts to in the meantime (2005) 56 billion euro. The conversion was appropriate in the year 2005 with 23.1 billion $ with a net result of 4.9 billion $.

Coca-Cola in Germany

1929 were filled up in Germany first Coca-Cola. In the first year however only 5840 bottles were sold, 1933 however had been already increased the paragraph on 100.000 crates per year. The final break-through for Coca-Cola came with the olympic plays 1936 into Berlin. That it is an US-American beverage, Coca-Cola did not harm thereby during the Hitler time, on the contrary it was sold as German beverage, produced of Coca-Cola GmbH in meals. So German prisoners of war in the USA are to have been surprised that it gives also there Coca-Cola.

In Germany Coca-Cola of unquestioned market leaders is, contrary to the USA. With introduction of the dose pledge the market share sank however from over 60 % on scarcely 50 % during Pepsi its market share of 15 % to almost double could.

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Related Websites

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• Coca Cola
  The site for Coke. Get wallpaper, music, read the FAQ and find out about the company and its products.


• Coca-Cola
  The Coca-Cola Company exists to benefit and refresh everyone it touches. Founded in 1886, our Company is the world's leading manufacturer, marketer, ...