Consumer liberty means the possibility of the private households of deciding freely on it which kinds and quantities of goods want to buy them. Since in the free-market economy the producers orient themselves to a large extent at the desires of the consumers, these determine thereby the height and composition of the goods offer. It comes to a steering of the offer by the consumers.

The consumer liberty can be considered as reduced, if the category of power is also included into the view. Then work the dominating the market position of large enterprises or transnational companies also consumersteering. In order to guarantee the paragraph of their products, they avail themselves for example of the advertisement for the generation of a need at the consumers. Such a position represents for example the US economist John Kenneth Galbraith.

Literature

• Galbraith, John K., 2005: The economics of the innocent fraud. Settler publishing house, ISBN 3886808211.

Articles in category "Consumer liberty"

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