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» Economics » Management economics » Topics begins with C » Corporate Communication


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Corporate Communication (CC) represents the strategic employment of all communication media of an enterprise. Corporate Communication is a part of the Corporate Identity. In the Corporate Communication the calm standards and values of an enterprise are to become mediated and understandable. It shows in its external effect, in what respect the set goals of a Unternehmenskultur are lived and practiced.

See also

  • Crossmedia
  • CROSS Media Publishing
  • Integrated communication
  • Publication

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