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» Economics » Management economics » Topics begins with C » Corporate image


Page modified: Friday, June 23, 2006 20:29:07

Corporate image (Abk. CIg) is the foreign picture of an enterprise or an organization as part of the Corporate Identity. It defines the"” face "“of the enterprise inward (coworkers) and outward (public/customer). Corporate image within the Corporate Identity is a strategy not to confound those is with the actual image of an enterprise.

Related links

Corporate Identity portal (German)


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