Corporate Social Responsibility (CSR) business acting one calls, which goes beyond the actual business activity of an enterprise. For enterprises due to changed environmental condition (in particular globalization, improved information and communication technology and itself changing mental models) the pressure exists to set itself increasingly with this topic apart since they run otherwise the risk to lose the Licence ton operate needed by the society. Prominent example of the consequences with loss of the Licence ton operate represents Shell (Brent save). The society demands the assumption of responsibility of enterprises. Enterprises have to follow to this demand in their self-interest. They stand before the challenge to develop appropriate concepts. At a common approximation to the topic CSR to find enterprises close to networks together (econsense, CSR Europe). However is still to a large extent unclear, which hides itself exactly behind the term CSR; he is understood both and over term to Corporate Citizenship (CC), also turned around as. Usually by both terms instruments are understood as Social /Umweltsponsoring, donation natures, or Corporate Volunteering. Also the requirement is raised, CSR a component in the context of a lasting development would be often. While in the anglo-saxon linguistic usage the concept "“CSR"” stresses the ecological and social dimension more strongly than the economical, in German "“CSR"” is equated increasingly with the term of the business lastingness (i.e. a management with balanced consideration of economic, ecological and social factors). However it appears doubtful whether individual instruments can make for this a contribution. Rather the result will be often "“only"” ad-hoc a project; professional handling the topic is missing.

European Union and federations to CSR

The European commission sees a beginning promoting in the promotion of CSR over in addition to legal adjustment the freiwilligen of contributions from enterprises to social and ecological lastingness.

The substantial milestones of the European CSR politics are

• the European Union green book to CSR (2001)
• the European Multistakeholder forum to CSR (2002-2004)
• the new report to CSR, planned for 2005

The European process contributed substantially to the spreading of CSR in Germany.

Controversially discussed, to as far from standardization, standard or legal basic conditions (e.g. to more transparency) to promotion of CSR should again and again be introduced. Enterprise federations, like e.g. the BDI, express themselves strictly against it and appoint themselves to the voluntariness character of CSR.Umwelt and social NGO consider certain standards and legal obligations for transparency necessarily enterprises progressive thereby also as such of the consumers to be recognized can and by the market be recompenced. See Loew 2005 The Results OF the European Multistakeholder forum on CSR into the View OF Business, NGO and Science, Berlin.

See also: Corporate Responsibility

See also: Corporate Citizenship

See also: Corporate Volunteering

Literature

• Bassen, Alexander/Jastram, Sarah/Meyer, Katrin (2005): Corporate Social Responsibility. A term explanation, in: Magazine for economics and enterprise ethics, Jhrg. 6, number 2 (2005), P. 231-236
• Beschorner, Thomas (2005): "“Corporate Social Responsibility, Corporate Citizenship, Corporate Governance. Schillernde of terms and their interpretation."” Ecological managing 2005 (3), P. 40-42.
• Daub, Claus Heinrich (2005): Global economy - global responsibility: The integration of multinational enterprises into the process of the lasting development. Basel 2005

Related links

• http://www.csrgermany.de - pieces of news, information and Best Pracice of examples for Corporate Social Responsibility (CSR)
• http://www.worldone.de.tp/ - definitions, instruments, initiatives within the range Corporate Social Responsibility (CSR) and Corporate Citizenship (CC).
• http://www.cosore.de/ project "“COSORE"” (Corporate Social Responsibility)
• http://www.econsense.de - forum lasting development of the German economy
• respectively act austria - the Austrian platform for enterprises with responsibility
• http://www.non-financial-reporting.de portal for lastingness reporting with the possibility free of charge environmental, social, of downloading or of ordering as print versions CSR and lastingness reports.

Articles in category "Corporate Social Responsibility"

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