A coworker magazine (also coworker newspaper) arranges itself to all active and in the retirement coworker present of an enterprise, an organization or an administration. This concerns a form of the Corporate Publishing, which serves internal communication.

It is used as instrument of the information transfer and given change of the internal department for public work or externally on behalf the enterprise and/or employer. Various forms and variants of coworker newspapers exist. The range reaches from the classical Zeitungsformat to the magazine format.

The coworker publication is primarily a source of information for the coworkers and serves as link between staff and management.

The first well-known coworker magazine appeared 1847 in the USA. The first comparable publication in Europe was 1882 the "“work journal"” of a Dutch enterprise. In Germany the "“Schlierbacher factory messenger"” was 1888 the first example. After that 1. World war increased the number of the period of operation writings clearly.

Spreading

Today are in Germany over 700 coworker magazines in the trunk, which listing of all publications appearing in Germany seizes officially. In the literature the data from 900 are enough to over 2000. The editions vary between 150 copies with small enterprises and 200,000 copies at large-scale enterprises and companies. The number of the coworker newspapers increases, although in the past years also the Intranet developed as an instrument of internal communication.

After a study from the year 1996 80 per cent of all German enterprises with more than 500 persons employed over a coworker publication, at the large-scale enterprises was it ordered approximately 90 per cent. By the majority appear four to six expenditures annually. The total circulation of the German coworker magazines becomes estimated on 10 to 30 million copies.

Annually relation the competition of the best coworker newspapers publicized by the German society for Public shows examples of well made coworker newspapers.

Contents

The central task of a coworker magazine is the spreading of information. The regular instruction of the employees over the situation of the enterprise prescribes also the industrial democracy act. A further request is it to describe decisions of the management and make transparency. In addition pieces of news come from the enterprise like the attitude of new coworkers, training further offers, Verabschiedungen and anniversaries, change of the enterprise strategy, the development and introduction of new products and new services. Coworker newspapers want also a common Unternehmenskultur to maintain (Corporate Identity) and to the motivation contribute. In any case ones reflect it the self understanding of the enterprise and document handling the coworkers of an enterprise, an organization or an administration.

Newest investigations show that leading employees are concerned to a high percentage (between 50 and 80 per cent) with the topic internal communication. The success of an enterprise depends strongly on how openly and smoothly in-plant communication processes run off. Ulrike book wood, Professorin in the course of studies Public relation the professional school Hanover writes: "„More and more becomes clear that the own coworkers are decisive factor during the accomplishment of changes. "“(In which work it writes In such times be assigned to internal communication an outstanding meaning. This applies in particular to enterprises, which are merged by production ways in the global competition a strong innovation pressure suspended or in structural changes.

The more largely the enterprise, the faster strengthens itself a little sand in the transmission to a genuine disturbance factor with lastingly negative effect. Rumors over operational and personnel changes, over sales, locking, acquisitions and fusions every now and then whole departments, wake open and hidden of resistances in whole enterprises. The coworkers are the most important capital of each enterprise. That all the more applies in pure service enterprise.

But all too frequently in-plant communication is neglected. Alerts, which one should ignore as entrepreneurs in no case: bad mouth-to-mouth ones, gossip on the courses up to the Mobbing, frequent psychosomatische diseases and a high personnel fluctuation. From the external perspective are added there every now and then still the bad service, incorrect products and a bad image.

Instruments, with which one can prevent and also against-steer, are beside a good and a motivating firm culture: regular information meetings, joint activities, the Intranet and not least the house newspaper or coworker newspaper. Because only well informed coworkers are good coworkers. Coworkers must be carried forward today more than ever on the way of the change.

If it concerns to reach a new positioning of an enterprise the coworkers must be carried forward particularly in an emotional way on the transformation process. Sociological realizations and learning theory investigated for it long the rules. Nothing is as tough as the change and strategic changes. Enterprises react therefore often with a course change as slowly-acting and with time delays as a tanker to a change of the control fin. But that might be each responsible person a thorn in the eye. The intellectual operational sequence from the understanding to agreement is motivated emotional and runs in very small steps. The most important realization thereby: "„Who wants to set changes successfully to master, must on the commitment of the coworkers. And these expect particularly in times of the instability signals of the reliability and reliability, expressed by an open, speak: sincere and ungeschminkte argument with the change process. "“(Ulrike book wood)

Coworkers want to be taken thereby seriously and esteemed, them want to take part, to questions place, comments and concerns express, doubts and criticism formulate, background understand, the Entscheidern to meet and not least also own proceedings to recommend. Coworker newspapers are exactly for this task of communication a remarkable medium. As well as they can offer to both positions a platform, company targets and examples transport, positions of the management translate and transport not least to the coworkers a platform to offer. Alone the experience that also in the management notices critical and ensureful statements and expressions from the collaboration, to be read and discussed, it is sufficient in the staff often already, in order to establish another, usually open Unternehmenskultur.

Before this background the coworker newspaper should be neither alone the announcement organ of the management nor the grief box of the staff. A prudent editorship offers a tension-rich mixture, which in-loads for thinking and discussing - every now and then this is also the argument for the fact that the editorship is outward shifted, in order to be delivered neither of the one nor from the other side the suspicion of the censorship. Because acceptance and reliability of the medium in the staff depend crucially on the authenticity. Therefore the coworker should always be located in the center of the reporting. The coworkers are to a certain extent medium and target group at the same time. As well as therefore as much as possible coworkers should be taken part in the production of the coworker newspaper and are it as an information giver, the topic suggestions make interview and interlocutors.

Literature

• Mountain, Hermann Josef/Kalthoff Mahnke, Michael among other things: The best ones - coworker newspapers and - magazines in Germany. Perspectives of internal communication, Dortmund 2004
• Bischl, Karin: The coworker newspaper. Kommunikative strategies of the positive self-manifestation of enterprise, Wiesbaden 2000
• Cauers, Christian: Coworker magazines today. Bottle post office or strategic , VS publishing house, 2005
• Franz: Successfully by internal communication. Coworkers better inform, motivate, activate. With 20 practical examples, Neuwied 1999
• E.W.: Coworker magazines make, VS publishing house, Wiesbaden still better 2004
• Viedebantt, Klaus: Coworker magazines. Contents of, conception, organization, FAZ publishing house, Frankfurt/M. 2005

Related links

• Claudia mast/Katja fiddler: Coworker magazines in the age of the Intranet (pdf)

• verdi to Corporate Publishing

• Website inkom grandprix

• 20 rules for the production of coworker newspapers]

• Dt. Public relation society

• Journalistic training in Berlin

Articles in category "Coworker magazine"

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