CROSS marketing is a Unterform marketing. Here is the basic principle that the applied products recruit mutually for each other or the strong operational readiness level of an established product is used on one side by a new or more unknown product.
In the private television the continuous operational readiness level of certain prominent can call within the transmitter family CROSS marketing, thus if e.g. Kerner tells with Harald Schmidt of its new Talkshow. Also the presentation of current Singles of special major labels in TV-total for example is CROSS marketing. Even if in an information transmission the topics are taken up, which are to be regained in the evening feature or in the Abendshow belonged to it.
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