The date loyalty is a term from the enterprise teachings or marketing and management.

It is a characteristic number, which evaluates the processing of the detailed orders on on-time departure performance, with which the agreed upon dates are kept.

The decisions of enterprise, above all buyers, always move in a tension triangle, which is coined/shaped by the terms costs, quality and date loyalty. Some rank the date loyalty also among the quality; indeed the date loyalty is a parameter, which enters e.g. formalized reports about suppliers.

The date loyalty of an enterprise is affected by many factors:

1. Training of the coworkers
2. Equipment of the jobs with the adequate instruments and tools
3. Manufacturing depth/number of druchsschnittlichen processing steps of a product
4. Manufacturing flow time
5. Industry conditions and - habits
6. Market changes such as changes of demand and turnover, also
   1. in the approaching he markets (e.g. high steel prices and bad availabilities in the year 2005)
7. Eventualities, like machine damages, sudden notice or illness of important coworkers

For managements the date loyalty is often an important measuring point of the enterprise Performanz. The date loyalty a criterion is also economical: in very many industries it is usual to occupy niece contents of contract dates with contractual penalties or Turnover loss per rata temporis, per applied time. Usual clauses plan graduated a up to five-per cent deduction on the agreed upon purchase price, if the supplier exceeds the date. An example from the equipment construction: an overseas customer buys one for him machine which can be manufactured individually. As a delivery time ten months are agreed upon, until the machine must be brought on board a ship in the North Sea port. Per begun week of late availability the customer is entitled to take 0.5% off of the purchase price up to a maximum value of 5 or 6 per cent.

In anglo-saxon countries often only a limitation on ten per cent is to be implemented. With a usual profit or yield of three or four per cent of the order value a missed date loyalty would be e.g. crucial whether instead of a taken into account profit of 10.000 euro on behalf a loss of 20.000 euro over losses because of date loyalty misdemeanour develops.

There are only few ranges of the economy, within which errors in the date loyalty are not punished. Often they fasten themselves in handling private individuals.

Examples are the building industry, which often excludes losses because of schedule slippage with the small print, and which adds trade with motor vehicles, where the customers in many cases one zugemutet, a up to delay of the distribution of ordered new vehicles, without it harms the autosalesman at conversion. Even if such clauses are not permitted often, in handling inexperienced private individuals other maneuvers are used: the sales contract with threatening failure to deliver from the autohouse to quit on one side threatened, if necessary under retain a part of pre-payments; the customer can upright-hold the order - if it a new later date of delivery accepts, which to it the autohouse offers. Here it is to be examined thus directly at the time of conclusion of a sales contract whether the car dealer cannot steal himself skillfully from the contract and/or from the according to schedule delivery obligation, as a special notice damage-free for him is made possible for him.

Date loyalty is particularly in the building industry often still another foreign word. Date promises have the character in this industry often still more witthout obligation, in the good will of given intention promises. It to shoulder-twitch does not come to the conversion of a date promise - e.g. because the entrepreneur "“in between-takes"” a further order -.

The non--punishment of missed, agreed upon dates thus often is in handling private individuals, whose Nichtkenntnis of the conditions in preprinted contracts is used. Handwritten additives create here legal connection: the date of delivery is obligatorily assured; per begun delay week is entitled the customer to take x off % from the purchase price if necessary up to a maximum value of y %.

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