David Ogilvy (* 23. June 1911 in west Horsley, England, "† 21. July 1999 in Touffou, France) be the international perhaps famous ad writer.

A multiplicity today to classical authors of become texts, Slogans and Headlines (for Guinnes, Dove, Schweppes uvm.) decrease/go back to it. Among them its probably most famous Headline for roll Royce "“RK 60 miles hour the loudest on noise from the comes in this new Rolls-Royces electric clock"”.

After he had more or less successfully tried as cook, representative, diplomat and Farmer, he begins a new career at the age of 38 again - as a solicitor. 1948 it creates the advertising agency Hewitt, Ogilvy, Benson & Mather, which become already soon as "“Ogilvy & Mather"” one of the internationally most important agencies in New York. Its cult status in the advertising industry it owes in addition to two books, which are this very day read among solicitors generally and Textern in the special one: 1963 published Confessions the OF at Advertising one (dt. confessions of an advertising man) and the later, the ideas far developing Ogilvy on Advertising (dt. Ogilvy over advertisement, 1983).

1973 withdrew itself David Ogilvy from the cash transaction and sat down on his lock in Touffou (France) to the peace, anyhow passing. Four years taken up after it to the American "“Advertising resound to OF Fame"”. 1980 one fetches it back and he took over he again the chief armchair of the Indian branch of Ogilvy & Mather and afterwards - for short time the presidency of the German Ogilvy office in Frankfurt.

1989 bought the international agency net WPP the Ogilvy group, David Ogilvy remained still three years of honorary chairman (non executive Chairman).

Quotations

Some its utterances belong until today to the standard repertoire of many solicitors.

Incoming goods sell or else

The more consumer is emergency A moron but your wife

Unless your advertising contains A Big Idea, it wants passport like A ship into the night

You CAN emergency bore somebody into buying

If you always hire people who acres more smaller than you acres, incoming goods shall become A company OF dwarfs. If, on the OTHER hand, you always hire people who acres more bigger than you acres, incoming goods shall become A company OF giants.

Any fool CAN write A bath advertisement, but it takes A genius ton keep his hands off A good one.

People don't buy clowns

Works

• On autobiography, Wiley, New York 1997, ISBN 0-471-18002-5
• Ogilvy over advertisement, Econ, Duesseldorf 1984, ISBN 3-430-17272-1
• Which is important to me. Provokante opinions of an advertising man, Econ, Duesseldorf, 1988, ISBN 3-430-17273-X

Literature

• Philippe Lorin: 5 giants OF advertising. David Ogilvy, Leo Burnett, Marcel Bleustein Blanche, Albert Lasker, Bill Berne brook, Assouline, Paris 2001, ISBN 2-8432-3249-X

Related links

• http://www.ogilvy.de
• http://www.ogilvy.com

Articles in category "David Ogilvy"

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