Decoy effect is a term in marketing (also called asymmetrical dominance effect), which the phenomenon a stronger preference of the consumers in relation to an object with consideration two certain objects describes, caused by the addition of a third asymmetrically dominating object. An asymmetrically dominating object is not in various regard better than "“one"” of the two objects, dominated however by any means both objects.

If it comes for example to the decision between different MP3 Playern, the consumer will generally see the higher storage capacity and the low price than positive attributes; during some consumers a Player to have would like, which can store more songs, would like others a Player, which costs less. In the decision situation 1 two devices are available:

In Entscheigungssituation 2 the asymmetrically dominating is not object C only concerning the storage capacity better as B and under any circumstances better than A. as the object C is added - most consumers would usually reject which, presupposed the fact that a lower price for the model with a higher storage capacity be paid can - became the object A, which non-dominant factor object, more frequently is selected, as if only two options, as in the decision situation 1 would be available.

The object C is thus a "“seal"” (English decoy), whose purpose is it to increase the paragraph of object A.

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Articles in category "Decoy effect"

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• An explanation of decoy effects without assuming numerical attributes
  Similarity and preference theories face similar effects but. their methodologies vary enormously. In this paper, we. present an explanation of decoy effects ...


• Decoy effect - Wikipedia, the free encyclopedia
  In marketing, the term decoy effect (also called the asymmetric dominance effect) is used to describe the phenomenon of greater consumer preference for an ...


• decoy effect: Information From Answers.com
  decoy effect In marketing, the term decoy effect (also called the asymmetric dominance effect) is used to describe the phenomenon of greater consumer.


• Marketing Bulletin Online
  ARTICLES CONTAINING KEYWORD(S) - Decoy effect ... Title, Minimized Regret is Sufficient to Model the Asymmetrically Dominated Decoy Effect ...