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The distribution degree distinctive in:

  1. numeric distribution degree
  2. weighted distribution degree

The compound numerically weighted distribution degree is a firm component in the evaluation of marketing agents/selling ways.

Numeric distribution

The numeric distribution indicates, for many offerers an article at the time X is driven out in relation for the total number of the offerers at the market.

Offerer with product X/sum of all offerers = numeric distribution degree in %

The numeric distribution gives information over the relative selling range.

Weighted distribution

The weighted distribution indicates in dependence for numeric distribution, how much these offerers in relation transact conversion to the gross income.

Conversion of the offerers with product X/gross income = weighted distribution in %

The weighted distribution permits conclusions on the relative quality of the marketing agents.

Numerically weighted distribution degree

The numeric and weighted distribution is usually expressed in summary as numerically weighted distribution degree.

Example: 68/89

Article is driven out in 68% of all business at the market; these business transacts 89% of the gross income at the market.


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