The is typical, success teachings developed in the USA: "“Make a hit in a chaotic world"” (in the original "“Scoring A Win in A Chaotic World"”) is the promise, which wants to offer it to its user.

As explanation model and ideal the behavior of the dolphins stands in the center. It is accepted that so-called dolphin behaviors help, contrary to winner loser samples of the "“sharks"” or the no wave beat slogan of the "“carps"”.

Is tried by descriptive explanations to bring this methodology a broad public as modern management beginning close.

Basis

The dolphin strategy sets on lasting development.

It describes the application of emotional intelligence, strong flexibility and advantages of co-operation. It resembles the older Win Win strategy and the Clienting.

Hangers are behaviors of various sea animals, which are represented as socially intelligent and lastingly acting. Behaviors, which are attributed to dolphins, sharks and carps, stand here as metaphor for social aspects in economic acting.

The strategy inventors assume dolphins change their behavior fast and precisely in the team, if they do not reach, what them aim at.

These abilities have the coaches and authors Dudley lynch and observed and together with the behaviors transferred Paul Kordis by sharks and carps sense-figurativy to humans and organizations in handling change.

A substantial statement is that changes in conventionally led organizations are made usually too late. That has the consequence that avoidable losses of energy and yield arise at conventional management.

Methodology

The modelful loans of the behavior of carps, sharks and dolphins categorize first the subjects of the organization similarly the well-known HDI procedure and/or the DISG model, in order to assign afterwards the optimal team roles.

The symbol picture of the dolphin refers here to a community, and in which both each individual member keeps his individuality at the same time its abilities as part of a whole one begins optimally. This is also with customers and business partners or the family as social system to be compiled to be able.

Coworkers, who behave "„delphinisch"”, use Kordis the qualitative advantage in opinion of lynch and to be open for everything which functioned (see also NLP Vorannahmen). They do not try always again with increased effort to do old persons but look for new solutions and the second or third possibility.

Thereby the following principles apply whereby the formulations the descriptions of method are intentionally emotionalisierend ajar and. With the actual behavior of dolphins they have to do few, them are metaphors, whose extract themselves wording from the scientific examination, which find however as a component of the product marketing of the method to the better stamping SAMness of the desired analogies use:

1. Flexibility: Solutions search, thereby constantly analyze themselves (see KVP). If dolphins do not get, which they want, they change very fast their proceeding. A principle, which is occupied in the NLP with the maxim: "“Does not function if somewhat, then do something else."”
2. Question: Dissociation and taking Meta positions during the strategy development.
3. Tenacity: Dolphins do not give up easily. It is, it recognizes a use in it.
4. Profits: Dolphins have to win joy in it. Their brain is capable of emotional feelings. Managers, who act accordingly, do not have the need that another loses (see Win Win).
5. Co-operation: Dolphins co-operate well with others, but act also alone in competent way. Cooperate bring in the sum more than competition or the independent search for private advantages (e.g. see.: Efficient Consumer Response).
6. Vision: Visions to the own way, to the team goal or in the company create only identification with a goal.
7. Elegance: Dolphins love precise, clean and above all simple - evenly elegant - solutions. Elegant conduct of the negotiations means for example that the solution for both parties must lead on a long-term basis to the satisfaction and result in sense.

Application

In different ranges dolphin strategies are practically used:

• Introducing and supporting change processes in the organizational development
• Create a together lived Unternehmenskultur
• Empowerment - humans enable to carry out with enthusiasm
• Team development and co-operation between teams
• Improve from communication and co-operation
• Support of fusions
• Create from more innovation strength in enterprises
• Individual and team Coaching
• Support of personnel planning and personnel development (Assessment and development center)

Apart from its theoretical basis the difficult step is successfully solved to the successful practice transfer after data of the authors.

Criticism

Critical arguments with the method, reports on unfavorable working or destructive results with application are not well-known in the broad public. However the method is criticized by particularly successful humans, who refer their motivation also from the defeat of competitions and whose ethics in negotiations with others or in the own management in principle dividing power and money does not plan (so-called Patriarchen).

It must still show up in the course of new competition obligations, whether new methods win like the dolphin strategy still inlet, in order to exist in the global competition. The so-called shark fish competition - frequently also from view of the Shareholder VALUE central to on a long-term basis a zero-sums game - opposes beginnings like the dolphin strategy, as generally the interests of the Stakeholder as a whole often.

It is criticized that to the marketing of the method metaphors from the animal realm - which popular dolphin as sympathy carriers - is consulted, which do not have any basis in the behavior research. Besides the form, in which management methods are compared with apparently authentic animal behavior, is felt as misleading.

A further point of criticism is that with the method its own interest of marketing is connected to that actually already it exclusively offering Dienstleister.

Marketing, license

The is licensed management teachings of Dudley lynches and Paul Kordis. Trademark owner and licenser is the Brain Technologies corporation OF Plano, Texas.

Literature

• Dudley lynch, Paul Kordis, DelphinStrategien. Management strategies in chaotic systems., Henrich 1998, ISBN 3980636313

See also

• Management
• Sozialdarwinismus
• Philantrop
• Harvard concept
• Prisoner's dilemma
• Marketing and management
• Systemic family therapy
• Restaurant economics
• Economic war

Related links

• Homepage of the trademark owner of Strategy OF the
• Homepage of the licensee for Europe
• Pdf Exzerpt of the company Zukunftsgestaltung
• Myth and behavior biology of the dolphins (with excursion to the dolphin strategy under 3.3)

Articles in category "Dolphin strategy"

We found here 12 articles.

Related Websites

We found here 4 related websites.

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• What Dolphin strategy
  Information and History about Dolphin Integration, corporate identity, corporate spirit.