DoubleClick is at present largest advertising enterprise in the Internet. With an annual turnover of 301.6 million US Dollar (2004) and a profit of 37.5 million US Dollar (2004) the enterprise for years and earned its money grow by advertisement, which appears in enamels, banners and simple are based left, e.g. in search machines. Disputed it is however that the enterprise does not only store its information about the clicking behavior of the users server-laterally and relatively anonymous, but ever more to changes putting down and into this personal data store with the user Cookies.

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Articles in category "DoubleClick"

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