Education marketing
Education marketing is a Unterkategorie of the Social marketing or also Non profit marketing. It designates Marketingstategien, which are developed and converted particularly for education meetings.
There are very different kinds of education offerers, who use Bildungsmarketingstrategien. In principle belong to it schools, universities, in addition, except-school institutions (e.g. Study circle Nachhilfe) as well as mechanisms of the adult education (e.g. People's highschools).
Due to the altogether bad financial situation of the state the public promotions for education decrease/go back. In order to be able to offer nevertheless a qualitatively high-quality offer, the education offerers must strive for the development of new pecuniary resources.
Marketing is a possibility
to make attentive 1. on the own performance.
2. To find backers (public backers, in addition, private donors and sponsors).
3. To motivate prospective customer to the participation in an education meeting.
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