An elevator pitch is a short overview of an idea for a new product, service or a project and means elevator presentation. The designation therefore comes that the pitch (the sales talk) can be accomplished in the short time of an elevator travel (approx. 30 seconds). In the 80's young career-oriented Vertriebler used the duration of an elevator travel, in order to convince their superiors from their requests to. The term is used today typically in the context by entrepreneurs, their idea the means financial with the goal for akquirieren, before potential backers (e.g. venture Capitalists) to present. These often evaluate the quality of an idea and the establishment team on basis of the quality elevator of the pitch, in order to thus select insufficient ideas fast. Substantially with the elevator pitch is the out-stinging presentation by mental pictures, comparisons and examples in accordance with the AIDA formula (Attention Interest Desire Action). Straight one in the today's time of scarce time budgets increases the applicability of a knackigen 30-Sekunden presentation. During the preparation one should analyze and specify the goals elevator of the pitch, the relevant market, the target group and the characteristic of the own products or services compared with the competitors.

For the success data and facts do not however only count elevator of a pitch, crucially are the emotional speech. During decision making one differentiates the emotional and the rational level. Exactly the same as an iceberg to 1/7 from the water and to 6/7 under the water surface is hidden behaves the relationship rises up more rationally to emotional decision i.e. 1/7 to 6/7. The good feeling becomes with the interlocutor by a graphic language, which wakes positive associations, which body language and the voice reach.

Articles in category "Elevator pitch"

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• Elevator pitch - Wikipedia, the free encyclopedia
  An elevator pitch (or elevator speech) is a brief overview of an idea for a product, service, or project. The pitch is so called because it can be delivered ...


• How To Write an Elevator Speech
  An "Elevator Pitch" is a concise, carefully planned, and well-practiced description about your company ... Six questions your "Elevator Pitch" must answer: ...


• Perfecting Your Pitch, Part One: Assume Short Buildings
  The soul of his sermon Brevity brings the best results. Following is Joos's eight-point program for bringing your elevator pitch to new heights. ...


• Your Elevator Pitch: Finding Business Focus
  Your Elevator Pitch is a site dedicated to helping the little guys in business find thier focus and get thier name out.


• Your Elevator Pitch: Finding Business Focus
  Your Elevator Pitch is a site dedicated to helping the little guys in business find thier focus and get thier name out.