The term enterprise communication designates the whole of all communication instruments in the marketing and management and - measures of an enterprise, which are used, over the enterprise and its achievements at all relevant target groups (and/or depending upon definition: To represent groups of requirements).

Thus the term of enterprise communication covers both communication within an enterprise (internal communication) and its communication with its environment (external communication).

External communication

External communication consists of communication between an enterprise and its environment. Thus arranges itself external communication and/or their measures outward. Addressees and communication partners originate thereby from different ranges. So can e.g. Customers and suppliers, in addition, offices and authorities, as well as other enterprises in addition belong. External communication consists of several subranges:

• Public relation (public work)
• Classical advertisement
• Sales promotion
• Direct marketing
• Eventkommunikation
• Fair communication
• Sponsoring
• Licensing

Internal communication

Several different alternative terms for internal communication, so e.g. internal Public exist relation, organisationale communication etc. contrary to external communication direct themselves internal communication inward. Internal communication is an instrument of enterprise communication, which guarantees the switching of information as well as the guidance of the dialogue between management and the woman employees and coworkers by means of clearly more defined, regularly or as required assigned and controlled media. Internal communication can be separated into two different subranges, on the one hand into the information transfer, on the other hand into dialogue control by internal communication to tasks is coordinated and co-operation between coworkers and/or departments promoted. The coworker must be integrated into the system enterprise, with successful integration the coworker with the enterprise will identify itself, which represents a substantial condition for a high achievement motivation, initiative and a commitment.

Dieter autumn summarized contents of internal enterprise communication concisely: "„Well organized and functioning enterprise communication gives orientation; to defend explained actively instead of passive; a process is instead of result communication; all communication partners refer also; is without contradiction, systematically, durably, flexibly, adaptable and need-oriented. "“

Literature

• Beat F. Schmid, Boris Lyczek (Hrsg.): Enterprise communication. Communication management from view of the management (under cooperation of Ann Kristin Achleitner, Bentele, Manfred Bruhn, Sabine Einwiller, Christian Fieseler, Thorsten Groth, Diana Ingenhoff, Franz Peter Claudia mast, Miriam Meckel, Ulrich sneeze, Peter Nobel, Victor Porak, Ulrike Armin Markus wants and Ansgar Zerfass). Gabler publishing house, Wiesbaden 2006.
• Dieter autumn: Practice manual enterprise communication. Cornelson, Berlin 2003.
• Franz (Hrsg.): Successfully by internal communication. Coworkers inform, motivate and activate. Luchterhand publishing house, Neuwied 1999.

Articles in category "Enterprise communication"

We found here 3 articles.

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