The enterprise strategy is an exact, long-term plan of the procedure, in order to achieve the defined goals of an enterprise, the company targets in such a way specified.

The basic strategy of an enterprise specifies the substantial "„march direction "“to an enterprise for the next 5 to 10 years. It contains thus in more generally however obligatory way the intentions, the emphasis and the priorities for the long-term development of the enterprise. Therefore it serves for all later, concrete decisions than basis, i.e. all decisions are to be aligned to it. It is a strictly confidential paper, which only high-level personnel is delivered.

By means of the enterprise strategy the five basic questions of an enterprise are answered:

1. Why is the enterprise Which is the singular success potential (differentiation potential, key) of the
2. For what is the enterprise For which can completely determined customer group (lock) be the enterprise the best problem
3. Where does the enterprise Which qualitative and quantitative goals does the enterprise want to
4. How does the enterprise achieve the set qualitative and quantitative Which conversion strategy leads to the effective and efficient
5. What obstructs the enterprise for the moment at most at the strategy Which up-to-date most burning bottleneck blocks the strategy

The answer of these five strategy central issues requires new strategy instruments for the immaterial range of the enterprise.

The company targets are derived from (enterprise) the mission. The enterprise mission again is derived from (enterprise) the vision. From vision, mission, action results the motivation for the establishment and maintenance of an enterprise. Vision, mission and action form among other things also a basis of the Corporate Identity (CI), which contains for its part again the defined enterprise strategy.

Apart from the understanding of enterprise strategy, outlined above, exists still another second beginning in the strategic management, which calls the sample and/or the regularities, which points themselves to the river of the actions and decisions of an enterprise enterprise strategy. Enterprise strategy is regarded in this understanding as emergentes phenomenon, which reveals itself to the enterprise and/or its guidance usually only afterwards.

The system researcher and - developer Wolfgang Mewes developed the strategy teachings RPC with the appropriate tools from many thousand success analyses. This is due to conversion success the most successful strategy teachings in "“Europe"”.

See also

• Strategy
• Vision
• Strategy instrument
• Emergenz

Literature

• Simon Hermann: The secret winners
• Friedrich Kerstin: Successfully by specialization

Related links

• Strategy forum
• Strategic Decision support using Computerised Morphological analysis From the Swedish Morphological Society

Articles in category "Enterprise strategy"

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Related Websites

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