Its details date of birth are unknown, probably however 1 July 1908. The family let see through that Lauder could have been also two years older. She was the daughter of max and rose Schotz Mentzer and died in the age of approximately 97 years in her house in Manhattan at heart lung failure. The family was Jewish faith they had two sons: Ronald Lauder, the late Ambassadors in Vienna became and Leonard Lauder.

Their beginnings

Fascinated of handling of her uncle John Schotz, a chemist and pharmacist from Hungary, with different beauty ointments Lauder in the parental kitchen mixed a skin care cream after uncle prescription together. Of the use of the familiar manufactured ointments, creams and oils it convinced its customers on housewife parties. Beauty salons and hotels were their next points of approach with the sales of the creams. First successes spurred it to ask for a test some their Kosmetika offer also the noble department store Saks in the New Yorker Fifth Avenue. Soon thereafter there were its goods also in other department stores of the city.

1930 before-light it Joseph of loud, a in business little successful silk, button and short goods dealer. It created 1946 together with its man as a chief of finances the enterprise Lauder"” and developed it with awake feeling for the time and ingenious persistent sales talent in the following decades to a world-wide successful Kosmetik company, this against the established companies Helena ruby stone, Elizabeth Arden and Revlon.

The break-through

With its friend and it created later managing director Arnold van Ameringen 1953 a bath oil (!) from flower and herb excerpts, its name: Youth dew (rope of the youth). Receipt of the beauty and the youth freshness were promised in the long term as its characteristics. From the bath oil a product hit, particularly since it could be laid on more generously, became as at that time otherwise usual expensive perfumes. 1962 left Esty, so their juvenile Kosename, for the first time star and Supermodels with their faces for their products well paid publicity by means of advertisements to make. Further well-known perfumes: Clinique Aromatics Elixir 1972, Lauder White Linen 1978, Aramis Devin 1978, Lauder Spellbound 1991, Lauder Pleasures 1998 among other things

Remarkable personality

With its persistent and charming kind Lauder reached that she was allowed to count also exclusive customers like the duchess of Windsor and princess Gracia Patricia from Monaco to her friend circle. US state guests such as Mikhail Gorbatschow and its Mrs. Raissa turned in firm headquarters to the Fifth Avenue in.

Lauder was extremely skillful and withdrew themselves only 1996 from the management. In its working life she spent much time to advise beauty advisor inside at the sales tables to coachen and customers also personally. Meanwhile its children and grandchild are active in the enterprise.

It applied with its death as one of the richest women of the world and became 1998 of the US-American TIME magazines as an only woman among the 20 most influential businessmen 20. Century listed.

Lauder engaged itself for social and cultural purposes and gave donations at hospitals, museums and universities.

Enterprise

The Kosmetikunternehmen Lauder had 2003 a conversion of 4.7 billion US Dollar, employed 21,500 coworkers and administers a Portfolio of 21 Kosmetikmarken (2004). In the course of the time companies are come up such as Aramis (1965 the first gentleman care line, since 1987 Aramis lab Series), Bobbi Brown, MAC and Clinique, further associated natural cosmetic lines in it: Aveda and Origins. The group of firms has the licenses for the Kosmetikmarken Donna Karan, Tommy Hilfiger, Kiton and Michael Kors.

The Firmenimperium of all Lauder Companies is rated 2004 to a value of approximately 10 billion US Dollar.

Quotations of Lauder

• Perfume is like the love. A little never are enough.
• I did not work a day of my life, without selling something. If I believe in something, I sell it. (I have more never worked A day into my life without selling. If I believe in something, I sell it, and I sell it hard.)
• Beauty is an attitude. There is no secret. Why are all brides Because they respect on their wedding day after, how they look. There are no ugly women - only women, who worry or believe not about itself, her are not attractive. (Beauty is at attitude. There's NO secret. Why of acres of all brides Because on their wedding day they care about how they look. There of acres NO ugly women - only who don't care women or who don't believe they're attractive.)

Related links

• Haven-guesses/advises the Unternehmerin on the firm homepage
• http://www.elcompanies.com/

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