An example is contained a clearly arranged, long-term aim of an enterprise or an institution and, with which strategies these company targets are to be achieved. To that extent the enterprise example is the Ausformulierung of the Unternehmenskultur in view to following functions and contents:
An example contains thereby all relevant statements to the culture desired (handling, occurrence, behaviour) in an enterprise or an institution. It places the connection of grown self understanding, to the business philosophy (society and people picture, standards and values) and the intended development, the quantitative and qualitative company targets.
The behavior of all enterprise members is standardized and made examinable (Corporate Behaviour, style of leadership). Resistances in the process cycle due to non-uniform information politics and unsatisfactory communication are minimized. This requires and causes the engaged participation increasingly many enterprise members.
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