A fair in the economic sense is a temporally limited to describe and sell recurring meeting, which it manufacturers or salesmen of a commodity or a service made possible to place these to look.

Customers have the possibility on a fair of comparing the offers of different offerers and of making themselves a picture from the market situation to. Issuing enterprises is a matter it of profit or revitalization from customer contacts, increase of the Bekanntheitsgrades as well as information exchange. Overallally economic fairs contribute to creation of transparency of the market and can release regionally positive job-creating effects (detour net yield).

A trade fair presents the goods spectrum of an industry, a universal fair is conceived for several industries. Fairs Warenmessen were original, i.e. they served above all the direct trade with products, modern fairs are mostly sample fairs, on which the function is the center of attention as information place and goods mostly only as samples are present or are delivered.

Term and development

The term decreases/goes back to the holy celebration with church fair, on which the name giver and/or the Schutzheilige of the church was usually honoured annually by ceremonies a fair. From the often parallel taking place fair the today usual functional exhibitions developed. Originally it concerned particularly sales meetings (Warenmessen), today is fairs mostly sample fairs, on which products are present as samples only and which stands for aspect of information in the foreground. Originally fairs took place mostly in the spring and autumn. This tradition remained preserved in some cases until today. Church centers on the fair or which makes among other things prayer carpets available, bring the religious origin back in the play.

In the very much diversified fair economy meanwhile trade fairs, like for example the METAV, became generally accepted and the traditional multi-industry fairs (universal fair) (for example Leipziger autumn fair in the former GDR) displaced. Each industry has meanwhile a so-called guidance fair, which represents the most important Branchentreff of this industry. Historically seen the places, at which steeped in tradition universal and multi-industry fairs were held, were called frequently fair city. Most well-known examples for this are Leipzig, Frankfurt/Main and Nuremberg. Leipzig led the surname realm fair city to 1945 and became also until 1990 still, although also unofficial, when fair city marks Leipzig.

Demarcation of fair and exhibition

The terms fair and exhibition are used frequently synonymously and defined above to designate in this case a fair like them. If the terms are not synonymously used, a distinction is difficult, since there are different beginnings.

Trade and industrial regulations

In the German trade and industrial regulations a fair is one "„generally regularly returning meeting "“, on which "„the substantial offer one is issued or several industries and driven out predominantly after sample at commercial retailers, commercial final consumers or bulk purchasers ". To limited temporal extent also "„last the latter can become certified "“the purchase.

An exhibition is not recurring necessarily temporally and it "„the representative "“(not the substantial) offer of an industry without special differentiation of the public is issued and/or driven out. see "§"§ 64 and 65, GewO

AUMA

According to definition of the German fair federation AUMA a fair should turn primarily to specialized public. If the meeting turns particularly to the general public, it concerns an exhibition. The distinction between fairs and exhibitions is however hardly adequate, since also so-called exhibitions have frequently a high specialized visitor portion and fairs frequently a high private visitor portion.

other distinctions

In some cases also between the exhibition as a regional meeting, particularly to non-commercial public addresses itself and represented the goods spectrum of a region (not an industry) (e.g. Euregio Maas Rhine) and a fair as a supraregional meeting, those, without absolutely addressing itself to a specific public, represents the offer of one (trade fair) or several (universal fair) industries.

Locations and situation in Germany

Germany is the internationally leading location for fairs and exhibitions. Five of the ten largest fair companies of the world originate from Germany, together obtained them in the year 2003 a conversion at a value of 2,5 Mrd."€. Between 140 and 150 international fairs and exhibitions are accomplished annually, which are used by approx. 160,000 exhibitors and visited 9-10 million visitors. The largest exhibition halls are on the fairground Hanover (497,730 m the Frankfurt fair (324.023m Cologne fair (286.000m the fair Duesseldorf (284,700 m and the fair Munich (180,000 m Large free air areas are on the fair Munich (253,000 m Bremen (101,200 m as well as the fair Berlin (100,000 m .AUMA (2004) and current data of the fair companies

Some fairs rent the area and appear even as organizers: in Frankfurt/Main for example that is the book fair (annual), the IAA (each second year) and the Achema (every three years).

Admitted examples

• Achema
• Agritechnica Hanover
• Ambiente
• Kind Basel + kind Basel Miami Beach
• International motor show
• Baselworld Basel
• many different book fairs
• monument Leipzig
• Domotex Hanover
• Frankfurt book fair
• K international plastic fair Duesseldorf
• Leipziger book fair
• Ligna Hanover
• CeBIT Hanover
• CPD Duesseldorf
• EuroShop Duesseldorf
• International radio exhibition Berlin
• Hanover fair
• Games Convention Leipzig
• The international Greens week Berlin
• International air and space travel exhibition Berlin
• Autumn fair Cottbus
• International furniture fair Cologne
• Journeys & caravan
• Save-mobilely Fulda
• play goods fair
• ITB
• IFA
• International play days meals
• System
• Career start Dresden
• YOU

Literature

• AUMA (Hrsg.) (2004): The fair economy: Facts, functions, perspectives, Berlin
• AUMA (Hrsg.) (1996): AUMA guiding principles to the typology of fairs and exhibitions

Web left

• Messesuchmaschiene for Deutshland
• Portal of the federation of the German fair economy (AUMA)
• Fair dates for fairs in Germany and world-wide (messen.de)
• international German fair portal (24-fair)
• Overview to the exhibition booth place Germany (MesseCenter.de)
• Fair calendar

Sources

Articles in category "Fair (economics)"

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