A Firmenhymne is the hymn of an enterprise.
It serves the Corporate Identity and the motivation of the Mitarbeiter.In of the hymn presents themselves the enterprise or obtains its visions.
As outriders on the German market to Lidl&Schwarz group belonging purchase land chain may be seen. Author of the unofficial Unternehmenshymne, who is played several times on the day in the department stores, is a supervisory board member of the Kaufland AG.
Text excerpt:
"A smile is more worth, than you think. A smile is gold, which you give away. A smile is cheap, costs no money, and conquers you nevertheless the customer world."
Of the Firmenhymne to differentiate the advertising music is in advertising spots, which are to recruit for products and potential consumers aim at.
In Japan three symbols are located for the loyalty of a Sarariman to its company:
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