A Flyer (English handbill) is one particularly in the party scene common form of the advertisement.

Appearance

Firm paper of small format (e.g. A7, often also uncommon like 1/4 A4) is less printed on more or (for example: abstract colored samples, figures in the Anime style or Graffiti in the colour print with decoration colors).

Usually a Logo forms the center or the head.

Fundamental information is shown in the text (e.g. at the edge or in emphasized places of the background), about: Place and time, admission fee, beverage prices.

A special form of the Flyers forms the form tractor, which is characterised by its folding as Ziehharmonika. A further special folding form of the Flyers forms the Liberello, whereby this expression finds today hardly more use.

Verwendungsgebiete

The Flyer is usually manufactured in large edition, in on-line printering and laid out then by the target group for frequented places, e.g. in taverns, on shops or at meeting places.

Flyer possess often high artistic value, a beautiful Flyer arouse interest, energize for reading and address a high number of potential guests. An important aspect of the popularity seems to be that one can carry forward and in peace read a Flyer later simply. Occasionally networks emerge, which distribute Flyer fast and effectively, so that the whole edition reaches the potential customers effectively.

Beside advertisement for parties Flyer applies, there the target group by small, also with alternative and smaller concerts (Hip Hop, Jungle, Punk, etc.) handy Flyer more strongly than by large poster to be addressed. Additionally it is substantially more favorable for smaller organizers to print Flyer since this can happen also on the domestic PC with a printer.

Often to make Flyer also used over mix. Will the Flyer upright broken to prevent in order to form thereby a kind bowl, become additional the corners folded, in order a loss mix.

In the recent past Flyer became interesting also as means for Initiativbewerbungen.

History

The name "“handbill"” was common in the German-speaking countries into the 1990er years. One finds these notes in the post office or in supermarkets. They contain sales information, for example of prices of Pizzadiensten.

With the arising of Raves end of the 1980er years in England became the Flyer as means of publicity importantly for to it the interested ones. Many of the parties were illegal, took place at unusual places and should remain secret, in order to escape high organization overhead and annoyance with the police due to drug consumption, safety precautions lacking and missing Schankgenehmigung. Flyer, which one on meetings the visitors could press into the hand, were a less remarkable possibility of informing about parties. Besides the production and spreading of fast, handy, inexpensive are more effective and than the alternative posters, advertisement or advertisement over media such as radio or television.

In the meantime the Flyer is already from cost reasons most popular means of the advertisement. The designation Flyer replaced the word handbill to a large extent.

Literature

• Mike Riemel: Flyer Soziotope, 2005, ISBN: 3-86546-032-1

Related links

• Large collection of Flyern
• FlyerCommunity
• Enormous collection of Goa/Psytrance Flyer

Articles in category "Flyer (advertisement)"

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