The G-value is developed in the external advertisement the characteristic number for the attention values with means of publicity, by the GRP market study. For example diverson degrees, duration of the contact contacts, are evaluated lighting, view obstacles, setting up angles of the advertising medium to traffic etc. (see also: Frequency Atlas).

Since the G-value in the context of the project G-Wert2 to that extent changed over 2003 that for the determination of the passage frequency in co-operation of the FAW with the Fraunhofer company and GRP "„a frequency Atlas for Germany was compiled "“, that represents in the future the frequency basis for the system and which video procedure replaces. The three-division of the traffic streams remained here likewise like the internal logic of the system (see also: Frequency Atlas).

Related links

• http://www.faw-ev.de/ - side "“professional association external advertisement registered association"”, the organization of the external advertising enterprises in Germany
• http://www.stroeer.com/ - Web portal of the prominent external advertising offerer of Germany with comprehensive information and useful Tools

Articles in category "G-value"

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