Geiz is geil is an advertising slogan of the electronics chain Saturn. It was used 2003 in the framework of a longer running Werbekampagne in printed media, broadcast and television. The Slogan of Constantin Kaloff of that was created Hamburg advertising agency young from matte.

In the advertisement one sees a futuristically dressed, schwarzhaarige Mrs. (Sarah Kickuth), who recruits on a spaceship before extraterrestial ones for the offers of the chain.

Although the advertisement not when expressed originally or merrily one noticed, it obtained large attention, particularly by the discourse in the media. The Slogan became in the year 2004 the the subject of public discussion, since it reflected a part of the spirit of the time and current features in the competition to express seemed.

Criticism

Critics criticize, those by the Slogan "„Geiz are geil "“characterized mentality stand for exaggerated thriftiness of buyers, in particular private consumers. This leads to an intensified price competition of the manufacturers and dealer, that lead to aggressive market policy, Dumpingpreisen and ruinous competition. The national economy suffers as a whole, especially the anyway not strong Binnenkonjunktur by excessive saving one continue to weaken.

"„The service desert "“Germany is promoted by the Slogan and the small and medium-size specialist dealers and framework places are damaged. Not only in the final customer business has itself "„Geiz be geil "“- mentality spreads. Also producers and wholesale see themselves seeming often to a ruinous price competition suspended and on it no other answer to know than likewise trying with price deductions to win and hold customers. Suppliers are too pressurized, so that they lower their prices ruinous. The consequence are increasingly insolvencies or assumptions through global Player.

"„Geiz is geil "“often stands in connection with the crisis of the retail trade, in particular the Karstadt AG. During thus "„Geiz geil "“like a free translation of the slogan of the US stock exchange speculator Ivan F is. Boesky "„Greed is good "“(greed is good) that new Economy era of the 80's works, reflects it nevertheless another spirit of the time. "„Greed is good "“should the straight Verschwendung and enriching props of humans accelerate, while "„Geiz is geil "“already after the collapse of the Dotcom blister the new obligation to the thriftiness corresponded.

Turned around the overcoming of the "“Geiz be geil wave"” is expected by the retail trade (see FAZ, 23. II. 06; Star 14/2006).

The Slogan "„Geiz is geil "“reflects according to opinion of many an unhealthy spirit of the time and fits into the times of an intensified economic, social and private elbow mentality.

The moreover one critics accuse Saturn, with the Werbekampagne Geiz than positively explaining and refer on the fact that Geiz is one of the seven main vices (catholic) of the Christianity and a motive for death sins. ("“Why Geiz is Godless"”, German handicraft newspaper 7. IV. 06)

Book

• Doug Henwood: After the new Economy. The new one press. New York, London 2003. ISBN 1-56584-770-9 (over "“greed is good"”)

Articles in category "Geiz is geil"

We found here 11 articles.

Related Websites

We found here 5 related websites.

• BCG Publications
  "Cheap Is Good (Geiz Ist Geil)". by Catherine Roche, Michael J. Silverstein. May 15, 2006. Remember when the janitor would drive an old Cadillac to show he ...


• Captain's Log: Geiz ist geil
  If you thought that the whole German Geiz ist geil thing, or the Buy nothing day thing for that matter, were weird, then think again: Freegan definitely ...


• Cheap is Good
  paign with the tag line Geiz ist geil. As one of our col-. leagues explained it, Geiz is a word that used to have. a slightly pejorative connotation, ...


• THE DEPARTURES LOUNGE / Geiz ist geil / Saturn
  The Departures Lounge is dedicated to bringing you the best amusing viral video, advertising and movie clips the web has to offer.


• Wenn Geiz richtig geil ist - tomparis' Weblog - by Andreas Dether
  Wenn Geiz richtig geil ist. Friday, 13. January 2006, 19:38:34. deutschland, er