Generic Benchmarking or generating Benchmarking is form of the Benchmarking and as wettbewerbswirtschafliches analysis instrument is used.
The generic Benchmarking is the abstrakteste form of the Benchmarkings, since she is based only on statistic evaluations of enterprises. It however possibly forms the basis for further forms of the Benchmarkings, since it can be used for the identification by Benchmarkingpartnern.
As result differently than with the internal or functional Benchmarking no quantitative results are expected. New ideas or trend are to be created apart from the identification function from Benchmarkingpartnern to it been suitable.
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