The advertising enterprise Gewista is the market leader in the range external advertisement in Austria.

Ownership structure

The Gewista was created in the year 1921 as municipal authorities department of the city Vienna for the marketing of means of transport advertisement. Only in the year 1974 the Gewista was separated from urban municipal authorities. Owner of majority was now the municipality-own Viennese getting thing, the remaining 49 per cent held progresses advertisement and the IWG. After the east opening those creates the Gewista in the year 1990 subsidiaries in Prague and Bratislava and takes over together with Mahir and the urban administration of an estate Budapest the Hungarian company Europlakat. Since that time from this Investments the largest external advertising company of Eastern Europe became. 1993 transfer the bank Austria the majority portions and transfer these in the year 2000 to the donation daughter B&C getting thing. A phase of the restructuring begins, in which the French external advertising company JCDecaux at influence wins. To the conditions 2005 67 per cent of the Gewista of the JCDecaux cent ral Eastern Europe getting thing belong to and (to also the B&C getting thing is involved). 33% the Gewista hold progresses holding company (majority partner Wiener urban insurance).

Business field

As classical externaladvertisement - enterprise markets the Gewista 40,000 poster surfaces, 1,500 advertising pillars and over 4.000 town center Light surfaces (from the rear lights up posters with as well as 330 Rolling so mentioned boards. The 1998 created subsidiary info. screen Austria GmbH a Programmix from Veranstaltungstipps, messages (partially with short film cutouts), Cartoons and advertising engagements (so-called "“electronic external advertisement"”) operates to see is in some Viennese subway railway stations (and even in an underground course) grossbildprojektionen, on those. Since the year 2003 the Gewista operates also the wheel rental business system Citybike Vienna.

Market position

The Gewista sees itself even as the fifth-largest medium enterprise of Austria with a market share of 65 per cent in the external advertisement. In the year 2003 gain it 111 millions "€ conversion with 462 coworkers (inclusive the international daughter companies).

Related links

• Homepage of the Gewista

Articles in category "Gewista"

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