Short description

Giant poster (also BlowUP or megaposter called) are a special advertising medium of the medium kind external advertisement. While the classical formats CLP (4/1), "“large surface"” and "“Megalight"” (18/1) as well as "“superposter"” lie between 2 and 20m today sizes of 4.000 to 5,000 and more reach giant poster m The usual giant poster has formats of 120 (10 x 12), 144 (12x12) or 225 (15x15) m

In Austria still the "“megaboard"” becomes generally accepted 8m mentioned x 5m-Format apart from all individual large sizes. This standardisation makes possible that advertising tarpaulins can and - sujets between clamping frames at house walls, triangle stands in the landscape as well as advertising towers along the motorway be changed.

Development

Beginning of the 90's offered the spreading motives painted by 3,5 and 5m broad digital printing machines the possibility, before times by hand sprayed or (partly painted on linen, partly directly to house walls) in very good pressure quality to larger and on 100 to print 200 or 1,000 square meter. This increasing is called in the photography BlowUP. In the medium industries therefore in place of giant poster also the term BlowUP is used (further terms are megaposter or Giant banner).

Contrary to the classical 4/1 and 18/1 external advertising formats, which are booked in weeks (7 days) or decades (10.5 days), the regular notice period amounts to the giant poster 28 days. Besides also two weeks or shorter running times are possible, however because of production costs of the transparencies rarer.

The prices move in the German market between 10.000 euro up to 400.000 euro/month (conditions 2006) for special locations such as stands at the citizens of Berlin memory church. Prominent locations so far were the emperor William memory church mentioned, the Brandenburger gate, the victory gate in Munich, the pc. - Petri church (Hamburg) and the city hall in Hamburg Altona

In the European comparison in particular locations in Italy and Great Britain are more expensive around a repeated, while countries lie such as Spain and the Netherlands about directly. In Spain however still high special use fees are to be paid to the municipalities. This trend becomes generally accepted in view of empty cashes of the municipalities for approximately 2003 also in Germany.

The sizes in the European comparison become likewise different. This is in particular because of the permission practice of the authorities. Since each advertising plant represents more largely 1qm in Germany a structural facility, which requires a building permit (as well as partly the permission of further authorities such as road and office for way, transport authorities, monument protection, town planning office etc.), authorities with often skurrilen results adjust: Thus Munich insists on the fact that only 25% of the stand surface for advertisement may be used, while other municipalities (e.g. in Spain) insist on the fact that the advertising transparency must cover the entire scaffold. Some authorities in Germany require a still sufficient view on parts of the front and Paris authorities exist on the fact that the entire front is to be used, which can lead also to the fact that the format has to follow all corners and turns of a party wall and a obskures thing becomes.

In Italy one provided the not covered parts of a scaffold for permission-legal in addition, aesthetic reasons for a long time with artful printed front reproductions (so that an animation of the developing new building or the renovation developed. One speaks also of a "“front reflection"” although it did not mirror-operate!). In the meantime make also in Germany ever more authorities the front reproduction the condition of their permission. So far the offerers of this advertising form before the costs frightened back, meanwhile in addition, the thought succeeded here that an aesthetic building surrounding field serves not alone the townscape but also the marketableness of the advertising surfaces.

Into Vienna (Austria) come apart from various monument protection regulations and - zones the following restrictions to carrying: Advertisement on scaffolds may amount to maximally 20% of the dust shield net surface, a front reflection is printed, may of it 40% of the surface for advertisement be used. In addition exact regulations specify the beginning of construction work and stand service life as well as their end since 2004, since it occurred again and again before this regulation the fact that stands were set up, without behind it was worked and/or became stands still for a long time after completion of construction work stand let, since it counted itself in high-frequented places very much for the annoyance of the friends of a traditional townscape.

Technology

This giant poster the height or width after in 5 square meter courses are printed and these courses are afterwards together-welded. The edges are strengthened and umgeschweisst as well as provided for mounting approx. all 30 or 50 cm with eyes.

Usually the assembly takes place at stands or fronts by means of bungee cord hurry, which transparency the necessary tension give, in order to avoid folds. Large transparencies (bspw. 30m x 30m = 900qm) received the backs welded lax ones, which are likewise fastened to the stand, in order the wind loads, which on this transparency affect, statically to distribute and intercept.

Ever more frequently giant poster with special effects are equipped, as bspw. 3D or 2D elements (also animated) and light effects (Hinterleuchtung/lasers). Likewise the integration of SMS and Bluetooth technology for interactive communication ranks today among the state of the art.

Market

Mediaagenturen and special intermediaries book approx. 90% of all orders for giant poster in Germany, abroad European are against it direct bookings of customers more frequently.

Articles in category "Giant poster"

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