Gimmick is the name for an interesting, merry or in any way attractive article of small material importance, which is distributed free of charge as Werbegeschenk or attached a sales product, like for example a Cornflakes packing, in order to offer an additional inducement. Above all children are to be addressed by these gifts. The toys in a can be understood as Gimmicks, while the actual product represents the chocolate covering.
Among Gimmicks articles on magazines, stickers in packing of devices and software, measurement and Werbegeschenke rank. In the German-speaking countries the term became into the late 1970er-Jahren by the cult Comicheft "YPS "admits, which was characterised through for children attractive Gimmicks like e.g. small compasses from plastic or living "primeval times cancers ".
Also functions in software programs, which are to be regarded nicely, but no considerable utilizable value have, as Gimmicks are often designated.
The word be based on the English Gimme = Give ME, give me.
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