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Page modified: Friday, June 23, 2006 21:00:20

Graduation vehicles or also advertising vehicles are used as mobile advertising media for the marketing of a product or a service in the public traffic, on fairs and meetings.

When one designates graduation vehicle generally vehicles, which were built particularly for for graduation/advertising purposes, converted or decorated and mainly the image transfer for the consumer to serve.

Special vehicles such as info. mobile, Showtrucks or sales car and the classical company car can be added to the graduation vehicles. With these vehicles however not the pure advertising effect or recognizing value stands separates another use than main use in the foreground. Graduation vehicles do not have to fulfill additional use.

The base vehicles are remarkably decorated with foils for vehicle inscription or painted directly completely in the respective Corporate Design of the client.

Buildings of extrema of standard vehicles are not uncommon. Principal purpose is to be created a particularly remarkable and attractive vehicle or several vehicles with a high recognizing value.

A well-known example are the Coca Cola LKWs lit up with hundreds of individual bulbs, which on their routes year by year thousands of spectators pull into their spell.


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