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GRP corporation 1934 were created as GRP Nuremberg society for consumer research registered association von university teachers, among them the later German minister of economics and Federal Chancellor Ludwig Erhard. The concept was arranged by the joint founder William Vershofen.

1980 the commercial activities were separated into GRP GmbH and flowed 1990 into today's GRP AG. GRP registered association was limited for this time to the promotion of the market and marketing research today regards GRP - to society as consumer, market and marketing research 58% GRP AG. The main location of the AG and the association is also today still Nuremberg. GRP raises among other things the ratingses for the television in the Federal Republic of Germany.

The municipality hate hole serves GRP BehaviorScan as average place as test market for the instrument, with which above all the effect of television commercial examined and which is simulated new introduction by products.

Today group of GRP largest German Marktforschungsinstitut and the number five is world-wide. It is active in the five business fields Custom Research, Retail and Technology, Consumer Tracking, Media and HealthCare. Since 1999 are represented GRP corporation at the stock exchange. On 12 October 2005 GRP Academy was created.

Data:

Business form: Getting thing enterprise with corporations
more than 120 subsidiary companies, under it also Media control, and participation in 57 countries
2005200420032002
Conversion900.0 Mill. euro660.0 Mill. euro590.0 Mill. euro568.0 Mill. euro
Person employed7.5115.4845.0325.069
Person employed of it in Germany1.5021.4591.465
Acquisitions and participation
  • 15. April 2005: GRP acquires the group of market studies of NOP World completely from the British medium company United Business Media
  • 11. May 2005: Complete assumption of the geo marketer GRP MACON AG; Acquisition of in each case 51 per cent at the Canadian enterprise Research Dynamics Inc. and at Adimark S.A. in Chile
  • 13. June 2005:33 per cent to the Research Matters AG acquired (in the next years this gradual is to be increased)
  • 1. July 2005: Complete assumption of the American enterprise GRP V2
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