The habitualisierte purchase decision is a term from the management economics and marketing. More simply one would describe it with "“habit purchase"”: the consumer buys the same product from habit again and again, usually one for the everyday need. The habit purchase leads to the brand loyalty.

The strength of the brand loyalty is dependent on the A) age of the consumer, b) the social status, C) the purchase risk and D) of the height of the prestige effect.

Characteristics of the Habituellen purchase decision

• habitual product and/or mark choice
• Standardized behavior pattern
• rather small search expenditure of the customer
• Renouncement of the customer of search of alternative products
• cognitive process hardly plays a role

+Informationsaufnahme between stimulus and Response is adjusted

• mostly with convenience goods (goods of the daily need)

Articles in category "Habitualisierte purchase decision"

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Related Websites

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  term decisions on travel behaviour (as an exception see for example Cervero and Landis ... Bamberg, S. (1996) Habitualisierte Pkw-Nutzung: Integration des ...